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An
introduction to the concept from the Founder of pxidigital®, Mr
Barrie Harrop. Taken from the launch in Australia to
franchisees.
The concept is being
introduced to Australia by CEO of Velocitimage, Mr Barrie
Harrop, and the Managing Director of Franchise Point, Mr
Michael Anthony.
 Mr Harrop, who was the
Founding Director of Wendy’s and responsible for
establishing “Melbourne Central” and
creating Australia’s first food court, brings a wealth of business
knowledge to this new franchise venture.
“I am drawn to business opportunities that really stand out in the
market,” Mr Harrop said.
“I knew immediately after being introduced to the pxidigital
franchise concept that it would revolutionize the photo processing
market, and prove to be a solid franchise investment for those
interested in starting their own business.”
pxidigital® is a digital photo processing kiosk that can be
established within shopping centres, hospitals, train stations, and
even office foyers, providing faster and better quality service
than mini-labs.
“In the early stages of developing pxidigital we spent USD$50
million and 14 months of extensive retail testing to ensure this
franchise would really take off,” Mr Harrop said.
“Recently, we also employed a leading Australian investment bank to
complete extensive business-modelling research on pxidigital. This
bank estimates a 50 to 100 per cent return on investment per
year.
“Franchisees have a choice between two franchise models - the first
requires franchisees to spend about an hour per week managing two
to four machines in a major shopping centre.
“The second model would initially require a full-time commitment
and involves regional development through the franchisee managing
up to 20 machines.
“People can enter the franchise for $50,000, or $30,000 for early
adopters, which includes the kiosk, as well as the ongoing training
and support provided by the pxidigital team.
“Franchisees will be provided with 24 hour, seven day a week online
maintenance back-up from Getronics and NeoProducts, as well as
access to a website, paper alert messaging service, global
marketing programs, and research and development product extensions
and training.
“We have already received 50 franchise applications in just one
month of franchising and I’m extremely confident this new franchise
concept will soon be the fastest growing franchise system in the
country, and a leader in its market.”
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