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Hewlett-Packard projects
that printing of digital photos at retail outlets will quadruple
by the end of the decade, while home printing will grow 50
percent.
Next year
- 2007, for the first time, more digital photos will be printed
at retail outlets than at home, according to the Photo
Marketing Association.
 However, HP faces a couple of key
challenges, firstly its print quality is poor, and secondly as a
traditional hardware-mentality box-seller it is simply
recreating mini-labs in a digital box. Unfortunately for HP that's
not where the digital print world is headed - it is a whole new
world of Gen C - folks who are part of a connected, communications,
emotional, instant network with friends and family.
That's
where pxidigital® comes in, because we started from the customers'
profiles and then worked to branding and then to the
technical solution. HP's brand, like Kodak, doesn't connect with
Gen C - that's not being negative it is just a retail
fact.
Sony
currently has the world's best-quality retail printers, with a new
factory just outside Tokyo. But Sony doesn't have the
wherewithal nor the business focus to develop an unattended
retail-mall based digital print hub with full financial payments
facilities and mobile and internet interaction for Gen
C.
Gen C is
a generation of people defined not by age but by activity, and it
is characterised by two particular attributes - Community and
Connectedness - but there are more:
- Creativity;
- Content;
- Control.
Our pxidigital® was derived
from these lifestyle filters - not just filters but demands - and
that's why it is at the opposite end of the spectrum from
digital kiosks that simply replace mini-lab technology.
pxidigital® provides a
complete retail solution which is a product of customer desires and
emotions and future aspirations for digital imaging - we support
Gen C and its aspirations through easy creative involvement,
complete control, highest-quality prints, mobile communications,
internet connectivity, and instant gratification® and emotional
experience - that's the brand message of pxi. Back
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