Top myths about personal photo printers

October 13, 2006. We at pxidigital® believe that all forms of photo printing will coexist, that is home printing, kiosk printing, delayed printing, and even some central lab bulk printing.  But that said, the role of home printing is often exaggerated and especially when people predict that home printing will negatively affect the kiosk printing business.

Jay Dougherty explains: The allure of printing your own digital photographs is great. After all, printer makers advertise their colour photo printers using wonderfully-composed and exposed photographs, magnificently printed, and suggest that great results for you can be just a button- press away.

Sometimes things are that easy. But more often, they're not. When you embark on the often complex task of setting up your own home photo printing equipment, it pays to know the myths from the reality.

Myth: Printing your own digital photos is less expensive than having them printed at the store.

Fact: Printing your own photographs at home is not a value proposition.

See the full article at The Raw Story, it makes good reading.

And by the way something that even Jay does not mention is surveys show that nearly 30% of home printing customers put the photo paper the wrong way around in the printer and print on the back of the photo paper - a total waste - in fact wastage counts for about 20% of home printing efforts thus adding significantly to the hidden cost.

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